The agreement between the operator of the stadium – PL.2012+ and PGE Polska Grupa Energetyczna was signed on 10th July 2015. It will be in force for five years – till 10th October 2020. Therefore, the stadium will have a new name – that is PGE National Stadium from the date of signage of the sponsor contract. The titular partner of the stadium is one of the leaders among enterprises from the electrical sector in Poland which produces 40 per cent of power consumed in the country.
It took three years for National Stadium to be a member of the group of five the best managed stadiums in Europe. Together with PGE we are going to use all assets of our brands and we will create a completely new quality – PGE National Stadium. There is no such structure in the world which could generate so many positive energy. Therefore, this is the winning partnership for both sides as well as model naming rights contract – comments Tomasz Półgrabski, Chairman of PL.2012+.
The agreement with PL.2012+ is the next step to realize our main goal of marketing activities, that is reaching such level of awareness and brand recognition so that each Pole could know the PGE brand and would like to become its client. PGE – as the largest capital group in the electrical industry – supports the biggest and the most prestigious projects in Poland in accordance with its communication strategy. PGE National Stadium is one of them. The best ones combine forces with the best in the world – says Marek Woszczyk, Chairman of the Board in PGE Polska Grupa Energetyczna.
The Warsaw Stadium not only offers modern sport area but also offices. There are over 15 000 sq. m of space class A located on two tiers equipped with modern technical solutions. The offices in PGE National Stadium are characterized by larger-than-average height of 3.4 m, industrial ceiling and numerous glazing. All tenants of the structure have unlimited number of free aboveground parking places at their disposal. Moreover, they may participate in stadium events, visit organized shows and exhibitions as well as benefit from restaurants.