How to appear on the office market?

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Positive trends persist in the office market. Supply increases, developers are racing in creating a modern space that will encourage tenants. What is the key to success in this sector?

The latest report of Cushman & Wakefield   says about an increase in the annual revenue of the global office market by 2.3%.Cities - leaders of this industry are London, New York, Paris and Tokyo. The capital of the UK won the title of office capital of the world for the second year in a row. However, San Francisco was considered the fastest growing office market in 2012, and in Hong Kong, the highest rental rates were recorded. China is the strongest market in the world, with an increase in the leased space value by 15% compared to 2009.

Polish office market is pretty well despite a general recession in Europe. There is a growing demand for high quality office space. According to the analysis, in the second quarter of 2012, more than 100 million Euros went through the Polish office market, 75% of which was foreign capital. Apart from Warsaw, which is a major leader in Poland in this sector, very interesting for investors are the cities of Krakow, Gdansk and Lodz. The RICS report states that most companies from the IT and BPO industry are clustered in Poland. 
 
What are the most important factors that influence the attractiveness of the real estate office? In addition to population, economic condition and location, some other, less common issues appear in the statement, such as flexibility and ability to manage the innovation. 
 
Investors should begin to see that modern companies expect something more than comfort in a closed office and professional meeting rooms in the same building. Modern businessman appreciates the complexity and exclusivity of the solutions offered to him, because multi-functional business center are becoming more and more popular. They are located in the vicinity of objects supporting the business of the tenants, such as shopping and leisure centers. This added value is appreciated not only by large, multinational companies - says Marta Kruk, President of Film Hotel, a representative office of the investor of the office building MediaHub
 
Polish office buildings are more and more like a modern office centers abroad, in countries such as Japan, the United States, Russia and Korea. Innovative architectural and conceptual solutions allows the development of the commercial real estate sector. Objects such as Moscow International Business Centre, Roppongi Hills in Tokyo, Digital Media City Building in Korea or Arena Business Centre in London has set new standards in the use of office space.

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