The winners of PremiumBrands ale already known!

Companies and brands of a high reputation-PremiumBrand 2013 were selected for the eight time , on 17th of June during the gala

For the eight time companies and brands of high reputation were chosen in Polonia Palace Hotel in Warsaw while for the second time the brands that took part in pilot research on the group of specialists of the construction market were awarded.

PremiumBrand is the only project in Poland comprehensively examining the reputation of brands among consumers and businesses. The project is being conducted since 2006.

In the latest, eight edition of High Reputation Brand PremiumBrand 2013 the following brands won: Cisowianka, ENERGA, RTV EURO AGD, Raiffeisen Polbank, MOKATE, ORANGE, ŻABKA, BANK BPH S.A., CERSANIT, OPOCZNO, LOTTO, LINK 4 and Credit Agricole Bank Polska S.A.

The title of the High Reputation Company – Premium Brand 2013 was given to Raiffeisen Polbank. Also the title of the High Reputation Brand – Premium Brand 2013 in the construction sector, was given to brand TIKKURILA.

PremiumBrand research is based on four dimensions: references, media atmosphere, the company as an employer and social involvement. In addition in case of companies also the dimension of the company as a business partner were taken into account. In the construction sector in the pilot study the durability, willingness to recommend, price and functionality were taken into consideration.

The research is conducted by CAWI method on the test of 500 consumers and 100 companies. In case of construction sector 100 professionals form this market were researched.

The project is organized by MMT Management and Research House Maison is responsible for carrying out the research.

Tags: PremiumBrand
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