CMG talks about the role of social media

Tomorrow, on 3 April, workshops organised by Construction Marketing Group will be held in Warsaw. The workshops will concern the role of social media in B2B and B2C communication.

“Social media arouse extreme opinions and associations. Numerous marketers are their huge proponents, whereas others take them in stride. We want our workshops to organize theoretical knowledge and help in making decisions on strategic and effective use of social media,” says Katarzyna Chwalbińska-Kusek a founder member of CMG, Business Development and marketing Managed CE in Buro Happold.

The workshops are to concern the issues of social media in the commercial real estate industry. They belong to one of CMG Group activities, which aim is to expand knowledge on marketing practices. On 3 April invited guests will meet at 3 p.m. in the Ilmet building located in Jana Pawła II Avenue in Warsaw.

Experts and social media practitioners and enthusiasts will share their knowledge. They will discuss the validity and accuracy of the social media activities in the context of Business To Business and Business To Consumer relations.

The question “Social Media the future of B2B communication?” will be discussed by Radosław Górecki, a representative of the magazine Eurobuild CEE. Michał Siejak, who represents the company NuOrder, will explain the types of platforms and activities as well as will analyse the exemplary sales campaigns carried out on the Internet fora and Facebook. His presentation will be held under the banner “Social media in the building industry – examples.”

The workshops are free of charge for the members of Construction Marketing Group. New members join by means of references. The formula of the meeting is open which will allow free discussion and exchange of views.


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